Maybe show a little sympathy? It only looks easy because it's not our problem to solve.

> Raise the price

Although raising a price does lower demand, a different price for a test doesn't make decision-making any easier. Predicting future costs and benefits (based on test results, not the test cost) is the hard part.

> a sign to improve medical research in that area

Decisions about whether to do a procedure assume current technology, not imagined future technology.