> There is a difference between "making money" and "capturing the entire thing because our growth-addled brains cannot conceive of not allocating all of the money to us".

Trying to capture the entire thing, in a way that backfires and gets them a smaller piece of the pie. Which is, incidentally, and answer to the question: A business might be obligated to act in its own interest, but this is the kind of thing that can result in worse financial outcomes, not better.