I appreciate the flaws pointed out in specific studies in this article, but the detour into phenomenology at the end (a philosophy on the subjectiveness of reality) gave me a bit of whiplash. It seems that the author here writes "we are not so irrational that a little nudge suddenly changes our whole character" and derives "so everyone's own reality is their definition of rational."

A more logical antecedent in my opinion is "we are influenced mostly by concrete priors, rather than minute nudges in behavior."