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Re:Newspapers Lose $10 Dollars in Print for Every $1 Gained ... by cagenut on Monday March 19, 2012 @10:52AM (#3724167)
They have a phrase for this in the newspaper industry, "replacing print dollars with digital dimes".

If you're interested in a lot more facts & figures plus a graph this post has them: http://newsosaur.blogspot.com/2012/03/newspaper-sales-slid-t...

Re:Newspapers Lose $10 Dollars in Print for Every $1 Gained ... by ghshephard on Monday March 19, 2012 @03:58PM (#3725875)
The graph is apparently not inflation adjusted - so it de-emphasizes the drop in print advertising as compared to 1984- that is, on the graph, a dollar spen in 1984 is equal to a dollar spent in 2012. As a side note - anybody who ever plots $ over time, please add a small caption that either says "inflation adjusted" or "not inflation adjusted" - the educated reader will appreciate that greatly.