Ask HN: Should I drastically increase my pricing (grandfathering included)?

Re:Ask HN: Should I drastically increase my pricing (grandfa... by kellros on Monday March 19, 2012 @02:55AM (#3722730)

I think you need to consider how this will impact your bottom line. Is your cheapness (excuse the pun) your major selling factor i.t.o competitiveness?

Is your 'market share', only the cheap clients? Generally businesses carve out a niche inside their market.

If that above statement is true, you'd probably lose almost all your business.

If you want more money (without losing your client base), add functionality and give them the option to use it (at a price).

I'd say if you already have all or most of the el'cheapos, then cater for them. Make it easier to setup shop and for you to manage them.

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Re:Ask HN: Should I drastically increase my pricing (grandfa... by 3a0e8ff4e557 on Monday March 19, 2012 @03:01AM (#3722751)

Unfortunately, it is possible that both the questions you posed are answered in the positive. We are grandfathering existing customers, so hopefully if we ever hit a brick wall with new customers, we can just rely on existing income from existing customers for the time being.

But we really want to take a bite at the enterprise/corporate segment, since we believe that what we have is even better than what our premium competitors offer. We have a couple of those now paying a lot of money but are succeeding in making profits, perhaps because their higher fees make them treat their business more seriously.

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