Re:Jeff Bezos on AI, 1998
by jodrellblank on Tuesday August 22, 2023 @12:43PM
(#37225265)
But surely if you just bought a <Roomba> and like it and intend to buy it again as a gift then you don’t need an advert for Roombas - (and showing you such an advert followed by you buying another Roomba is making the advert look more effective than it was) - and you definitely don’t need an advert for Bissel or Dyson, and you definitely don’t need a dozen adverts for Amazon PLINGBA BEST VACUUM, TYBCHO VACUUM EXPERT, DAOLPTRY VACUUM CLANER etc etc?
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Re:Jeff Bezos on AI, 1998
by Baeocystin on Tuesday August 22, 2023 @04:29PM
(#37228126)
Showing someone ads for products in a category they recently purchased from is one of the most effective things a store can do, in terms of focused advertising driving sales. We can wonder why, but the data is exceedingly clear.