A little of both. I do sometimes feel like "this is a post for xxxx" vs. this is a post for norir. I'm not comparing myself to him, but kierkegaard used pseudonyms to write most of his works in personas that he considered distinctive and separate from himself although surely they reflected aspects of himself.
Do you imbue reach handle with its own persona (presumably a fragment of yours, writ whole)?
Or is it basically just a cover for whatever you feel like writing in each moment?