The only thing worse than cancel culture pushed by woke terminally-online uni students with too much time on their hands is cancellation pushed by advertisers. I cannot fathom why anyone cares about "ads showing up next to [X]". Advertising is not supposed to be linked to content. This was fundamental to anyone ever trusting newspapers, for example, and I don't see why it would be any different with internet advertising. Nobody with a functioning brain thinks "oh this ad appeared on Twitter while I was on this guy's Twitter profile, obviously the creator of the advertised product endorses this guy's views". The idea of someone making that connection is the only reason I can think of for why someone would care about this, and it is so absurd that it cannot actually be the reason.

Nobody watches a YouTube video and goes "oh wow, this ad for toothpaste was before a video about World of Warcraft, I guess Colgate endorses the view that World of Warcraft's last two expansions aren't very good". You'd have to have a genuine cognitive disability to think that. Yet people constantly act as if it's a big deal. I'm starting to think it's just something people have learnt to use as a weapon. It's certainly being used as a weapon here. It's quite different from a brand actually endorsing someone (and implicitly their views and actions), like that whole Budweiser/Mulvaney thing.