Normally I'd say "kids these days" but all 3 of our accounts joined in 2010.

I'm suggesting to pass via JSON what we used to pass via HTML back when front-end was templates on the server. I still prefer those days, like I alluded to in the first paragraph of the article. It used to be: write your template by inserting database values into it. Now I'm saying: instead of a template, come up with a neat json structure that kinda represents that template, and insert your database values into it. Name the fields after what page needs, not what you have in the database (following standard practices of object construction). I'm not sure what I might be reinventing, or what it might've been called, because I'm just trying to explain a practice that saves time and reduces complexity in simple language. It's interesting if it already was a thing with a name, but doesn't really change the point.