We're not talking about "trade" here. We're talking about not allowing US citizens/residents access to media that they want to access, regardless of whether or not it is "good for them".

What does that remind us of? The USSR during the cold war? China, today? No thank you.

I think it would be totally fine to use financial controls to, say, ban US users from buying things from ByteDance. But consuming free media should never be restricted just because it comes from a country you don't like.