It must be as thick as a phone book. They've got quite a wider range of content to draw on than, say Hacker Monthly.

Interesting how their cover design has evolved. From issue 1 - 7, the font alone looks like it started in the 70s and evolved to the 201x's. The newest one looks great.

And how ironic would it be if the Reddit magazine makes more money in ad sales than Conde Naste the magazine company did from Reddit.