We frequently use aluminum wires with a higher thickness to make up for the lower conductivity as compared to copper. It’s not as simple as cost vs performance though, as aluminum is substantially less dense than copper. Gold and silver are also better conductors than copper, but of course are very expensive, and still have resistance. Zero resistance may be with it on some cases. For instance in projects that currently use high voltage dc it may be worth it due to safety and complexity wins, but that all would depend on how hard (expense and complexity) the superconductor is to deploy.