Mine is Obama got elected and it led to a massive backlash by those who previously kept their opinions to themselves, believing they were the silent majority. They realized they weren't the majority and so no longer stayed quiet.

It's always darkest before the dawn though

problem is nobody blowin the whistle on that and it'd involve a lot of hands. Might be more like occupy made companies aware of an untapped market and they saturated it with virtue signaling trying to get that youth money instead. maybe bit of both. I just know I ain't heard anyone saying they got proof for the conspiracy part and the "companies virtue signaling" thing is a time honored tradition