My small regional ISP doesn't charge the fees that Comcast charges my neighbors in my building, those are included in its list price because they're a cost of the ISP doing business.

You should look at all these fees on your ISP bill and get pissed off.

You're right, we should be pissed at Comcast and AT&T fraudulently misrepresenting the cost of service. They chose to pass these fees along (conveniently marked up for their "costs" associated with administering this fee to their customers) and are pretending that they don't have a choice.

The thing is, "service fees" aren't government-imposed. They're fees entirely made up by Comcast and AT&T for the privilege of providing the service that the customer is already paying them for. Since they're not optional, they can and should be rolled into the advertised price.