Jesse is a resourceful and daring individual who is looking to establish a successful meth business.

With concerns about getting caught, Jesse has decided to operate out of a caravan in the desert, believing that this unconventional approach will give him a competitive edge.

Problem

Jesse is constantly worried about getting caught while selling meth.

This fear and uncertainty create significant challenges for him in establishing and growing his business.

Pains

• Fear of law enforcement discovering and shutting down the operation

• Potential risks and conflicts with rival cartels

• Dealing with the pressure and stress of operating in a clandestine manner

Goal

Jesse's ultimate goal is to create a highly profitable and sustainable meth business.

He aims to establish a solid reputation within the market and achieve financial stability.

Benefits

• Greater financial independence and success

• Recognition and respect within the criminal underworld

• Ability to secure a higher social standing and lifestyle

Trigger

Jesse's decision to operate out of a caravan in the desert is primarily driven by a recent close call with law enforcement.

This event has made him acutely aware of the need to adopt a more covert approach and minimize the risk of detection.

Barriers

• Concerns about the effectiveness and reliability of operating out of a caravan

• Potential difficulties in obtaining necessary resources and supplies in a remote location

• Lack of knowledge or experience in successfully running a business of this nature

Yep, checks out.