> You can't click buttons and order the car from the website, you have to work with a dealer and convince them it's worth their time to order a car for you.

I'm well aware. It's just that toyota.com is an online resource that's easy to find and and verify. Sure, dealer pricing is more "accurate", but it requires much more legwork on my part and even then it turns the whole thread into an anecdote-fest with people saying "well the dealers in my area are charging $9000 market price adjustment (or whatever) so you're wrong!" or "I called around a few dealerships and found one that gave me a $2000 discount!". Doing a quick search on reddit for "dealer markups" in the past 6 months turns up plenty of anecdotes of people being able to secure cars with no or very little dealer markups.