This. In our tiny company, Lowdefy, we try to distinguish when something is done as part of innovation, or as a deliverable or chore. The work that falls into the two categories are vastly different in nature, stakeholder expectations and outcomes. Being deliberate about what category of work you are busy with provides freedom to thrive when innovating required while introducing the structure needed when deadlines are on the table. Mixing the two results in frustration and reduces quality and output. I would be interested to know if this applies same to larger orgs?