This is one of the biggest problems of our time. Because omnipresent, eternally persistent tracking technologies threaten to make everyone and even every thing into a public figure.

Worse, while publicity has both costs and benefits, they're usually asymmetric: It's hard to derive much benefit from a wave of publicity unless you're carefully and consciously prepared to surf that wave, whereas destroying someone's happiness, career, or relationships via stalking or character assassination can be cheap and easy.