CNET is deleting old articles to try to improve its Google Search ranking

Re:CNET is deleting old articles to try to improve its Googl... by Capricorn2481 on Thursday August 10, 2023 @12:14PM (#37078071)

But there's the rub, you're not making content more helpful. You're making it longer and more useless so we have to scroll down more so Google can rake in more ads. The fact that you're calling it more "helpful" is insidious. That's why garbage SEO sites are king on the internet right now. It's the same thing you guys do with Youtube, where you decreased monetization for videos under a certain length. Now every content creator is encouraged to artificially inflate the length of their video for more ads.

You're financially rewarding people for hiding information.

[ Parent | on HN ]

Re:CNET is deleting old articles to try to improve its Googl... by dannysullivan on Thursday August 10, 2023 @01:04PM (#37078733)

This is our guidance about how people should see themselves to create helpful content to succeed in Google Search: https://developers.google.com/search/docs/fundamentals/creat...

That includes self-assessment questions, including this:

"Are you writing to a particular word count because you've heard or read that Google has a preferred word count? (No, we don't.)"

That's not telling people to write longer. Our systems are not designed to reward that. And we'll keep working to improve them.

[ Parent | on HN ]