It seems to be the current trend in communication nowadays: A race to induce the strongest reaction possible.
Why should someone be scared of that? We have anthropomorphised chairs, brooms and whatnot since the Walt Disney times and I am sure before in classic literature (I am not that literate to know for certain).
I prefer to be 'amazed' or 'excited' about what is happening: It means that AI is getting to a point where people feel it more 'relatable'. We are getting to that point in our technology development. The number of things we will be able to do with a technology with which we can interact that seamlesly is great.
I doubt it’s trigger warnings because they usually don’t “warn scary things”.
Also is there any data to back up that scary and fear is used more today than in the past? That seems unlikely.
Some people even anthropomorphized Eliza. To your point: if you cherry pick enough and survey enough people; “some people” will do just about anything.
It's not particularly "scary" to me that people do that. I remember Boomer and Scooby Doo bots that people anthropomorphized and those were warbots from barely 10 y ago.
I suppose, in today's parlance, "it's scary how much people use fear-oriented language for normal things".