Going deep into personalization on Google.com (answering queries using your signed in data across other google properties) feels like high risk low reward. In a post gdpr & right to be forgotten environment they know they have targets on their back. Is super deep personalization really worth getting slapped with megafines?

Where you'll see integrations like this used to be assistant, but is now bard. Both of which have lawyer boggling Eulas and a brand they can sacrifice if need be.