Or win, while the other company has had

  * churn
  * turnover and nothing of theirs is documented, everything is tribal knowledge
  * their former "star performers" are now trapped working exactly on this single project because they're the only one that knows how it works.
  * customer loss because fixes take weeks since you don't even get the metrics to know that their systems are down and their customers have come to believe them to be unreliable.