Cloudflare offered Petco the features to do this as a product and makes money off of Petco's usage of those features. I do sympathize with the perspective that ultimately tools need to be somewhat neutral and it can be dangerous to forward around responsibility. But "tools are neutral" can also be taken to an absurd degree. This isn't 5 levels of indirection here and it's not Petco going and installing a neutral piece software that they downloaded from Github. Petco is a client. They're turning on toggles that Cloudflare built into their user interface and advertises as features.
There's some level of moral accountability there for how those features are abused. I'm not saying it should be illegal, I'm not saying it shouldn't be allowed, but Cloudflare is definitely at least eligible for criticism. This is a product, it's not Petco abusing Cloudflare's infrastructure; they're using the product as intended and advertised.
This became irritating enough that it caused two side effects: (a) I stopped shopping at Petco, and (b) I moved a pile of sites off of Cloudflare and stopped recommending them, and now sometimes recommend against them.
Cloudflare is still a good, quick, cheap option for sites that receive unusual volumes of malicious traffic, so I'll still recommend them as a solution to some problems. But, they're not a good default.