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Re:Ask HN: How do I choose my startup's name? by SingAlong on Thursday November 20, 2008 @12:29AM (#370361)
The power of story-telling

I remember reading a story when eBay did this. Just found something related in wikipedia.

"The frequently repeated story that eBay was founded to help Omidyar's fiancée trade PEZ Candy dispensers was fabricated by a public relations manager in 1997 to interest the media. This was revealed in Adam Cohen's 2002 book, The Perfect Store, and confirmed by eBay."

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