Re:The First Big Antitrust Trial of the Century Is About to ...
by narism on Sunday August 06, 2023 @10:55PM
(#37029520)
> Monopolization of the ad market is not the issue here, because the specific claim is that google has monopolized the search market.
Incorrect. The Stoller article says “government argues that Google has a monopoly of general search and *search advertising*”.
The case in question (1:20-cv-03010) alleges anticompetitive behaviors in multiple interrelated markets: general search services, *search advertising, general search advertising, and general search text advertising*. The other major case (1:23-cv-00108) is about their monopolization of the digital ad market via Doubleclick/Ad Exchange/Google Ads.
Incorrect. The Stoller article says “government argues that Google has a monopoly of general search and *search advertising*”.
The case in question (1:20-cv-03010) alleges anticompetitive behaviors in multiple interrelated markets: general search services, *search advertising, general search advertising, and general search text advertising*. The other major case (1:23-cv-00108) is about their monopolization of the digital ad market via Doubleclick/Ad Exchange/Google Ads.