Although to be fair, the next paragraph says, "Surprisingly, Google offers a similar deal. The company collects and uses your personal data for targeted advertising, but it doesn’t sell it to third-party advertisers. So it means advertisers can pay Google or Apple to be seen on your iPhone or Android device. However, the advertisers can’t know who you are and come after you on their own."

I just find Google to be an advertising company that happens to produce software.