I actually blamed the "hacker ethos," not the rank and file programmers, but the CEO of Borland was very much a coder:
I don't think so. The Wikipedia article you link to doesn't support that claim anyway.
I'd say he was a hacker, in the broad sense of the word, but not a programmer. That would be Anders. A comparison with Jobs and Wozniak comes to mind.
The company, as in management, took wrong decissions. But the blame still manages to fall on poor programmers :-)