Re:Even people who bought Meta’s Ray-Ban smart glasses don’t...
by mrweasel on Friday August 04, 2023 @08:25AM
(#36998993)
> We’ll... need to better understand why users stop using their glasses, how to ensure we are encouraging new feature adoption, and ultimately how to keep our users engaged and retained
Well... maybe they aren't particularly useful to the average person? I get the feeling that Meta might be ignoring the possibility that this isn't actually a sensible product. You still need to carry your smartphone, the camera isn't as good as strapping a GoPro to you head, many won't be into the idea of varying sunglasses non-stop. It's a cool demo, but what's the use case exactly?
I can see them being useful in a professional setting, like a plumper or a mechanic who needs to be able to show an issue to a customer. I just wouldn't make them into sun glasses, nor would they need the Ray-Ban branding. The reality of products like this may be that they are primarily useful in work environments, but that's not a sexy market to be in for Meta. Maybe they should have teamed up with Black & Decker or Bosch.
Well... maybe they aren't particularly useful to the average person? I get the feeling that Meta might be ignoring the possibility that this isn't actually a sensible product. You still need to carry your smartphone, the camera isn't as good as strapping a GoPro to you head, many won't be into the idea of varying sunglasses non-stop. It's a cool demo, but what's the use case exactly?
I can see them being useful in a professional setting, like a plumper or a mechanic who needs to be able to show an issue to a customer. I just wouldn't make them into sun glasses, nor would they need the Ray-Ban branding. The reality of products like this may be that they are primarily useful in work environments, but that's not a sexy market to be in for Meta. Maybe they should have teamed up with Black & Decker or Bosch.