No one is dismissing anything. I'm only suggesting that one of the primary factors is marketing in most sales dealing with consumers in the fast food industry. Marketing doesn't mean a tv commercial itself, but it does mean the underlining messages that consumers begin to wrongly believe to be true.

If you go to a fast food chain, and go to an organic shop, the difference in the look of the customers is drastic. You might be getting your food quicker, maybe even cheaper, but you end up losing out at the end.