Brilliant!
How come Fossil fuel industry never thought of that?
https://www.investors.com/news/esg-companies-list-top-100-es...
ConocoPhillips and Exxon Mobil are one the list along with a trucking company at number 2 and various other oil companies.
I'm only halfway joking. A lot of people do try to address their guilt over bad behavior by doing nice things. And a lot of people who receive those nice things don't want to think about why they are being treated well. The easiest person to scam is the one who wants to believe the scam. And any kind of credit program will attract people who want to believe.
https://oilnow.gy/featured/exxonmobil-guyana-has-invested-ne...
The kicker is he literally just wanted to be nice to her. While the other men in the family were trying to convince him that it's a bad idea.
The same author has moved towards proposing 'matereality' assessments in a different way: https://www.blorrainesmith.com/single-post/when-materiality-...
There's also groups advocating for alternatives to ESG, such as https://www.r3-0.org/
The sad thing is they have scientifically captured and subverted mainstream activism, which for a while around 50-60 years ago emerged as what appeared to be their biggest threat. You can "resist" the state of things all you like, but you're not allowed to say anything about corporations that traffic arms to 3rd world countries because they tweet out BLM logos and rainbow flags now and again. And you have to resist by supporting mainstream political parties and politicians who have been around for decades and are definitely not complicit or responsible for what you are resisting.
Plenty of people believe that it is better to buy a gas powered Subaru instead of a Tesla because Elon doesn't support cluster bombing European farmland.
Wife: Have you been cheating on me?
Husband: Lets check my APS score.
Wife: What?
Husband: Adultery, Pushups and Soccer Watching score. Looks like I'm in the 1% of husbands as calculated by the experts. So I don't think you have anything to worry about.