Ah yeah that's been working so well. Meanwhile, trading on brand value has been the go-to profit making strategy of nearly every business for at least twenty years running now.

>smaller businesses creates more limited liability. I.e less to lose more to gain by being bad stewards.

Nonsense. A thousand small CEOs have limited liability to not lose their sole home if they do bad things that harm everyone and get shut down. A single Giant CEO has limited liability to go back to his six mansions in his chauffeured lamborgini that picked him up from his private plane.