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Re:Lessons learned from a failed poker software business by sokoloff on Wednesday November 19, 2008 @12:07PM (#369641)
Let's say your gross margin is 9%.

You spend $100K in advertising. You get an additional $1000K in revenue, on which you make a 9% profit. You bank $90K profit from this.

You're $10K worse off for having done that advertising.

Re:Lessons learned from a failed poker software business by Tichy on Wednesday November 19, 2008 @01:26PM (#369749)
OK - not so used to terms like "gross margin" ;-)