Opposing hate is an extremely laudable goal (even though genuinely well-intentioned people can reasonably disagree with defining hateful conduct and figuring out what's a proper response to hate) but I agree with your opinion. To me, this organization's activity looks to be a fairly thin veneer of "anti-hate" over a thick layer of ideologically driven political activism. To me, their focus on things like "Anti-vaxx misinformation" and "climate change misinformation" is bizarre if they were really genuine in their stated purpose.