Their prices are already high enough :) Base price of the H100 is something like $36000 USD.
Re:Nvidia H100 GPUs: Supply and Demand
by AnotherGoodName on Tuesday August 01, 2023 @11:11AM
(#36956995)
A a ballpark you can guess ~100x the margin of gaming GPUs since the transistor counts and architecture are similar enough to high end gaming GPUs that sell for a fraction of the price and the extra RAM isn't going to close that gap.
When you have 100x the margin on a product you only need to sell 1% as many to almost double profit. 10% would be more than 10x profit.
How would that even play out then? Is everyone in the world simply stuck waiting for Nvidia's capacity to meet demand?
There is obviously a huge incentive now to be competitive here, but is it realistic that anyone else might meaningfully meet demand before Nvidia can?