Re:The Fall of Stack Overflow
by lolinder on Monday July 31, 2023 @06:57PM
(#36949999)
Point #1 (May 2022 Google analytics changes) completely undoes the argument that this isn't caused primarily by ChatGPT. With a 15% drop in traffic from the cookie change, the new school year baseline should go down from 20mil to 17mil, and the summer trough should go from about 17mil to 14mil.
In 2022 we see the trough stabilize at 14mil, then climb back to 16mil before plummeting again in November with the advent of ChatGPT. That looks very much like the initial decline was the combination of the cookie change with the regular summer drop, and ChatGPT killed traffic before it could quite get back up to the new baseline.
In 2022 we see the trough stabilize at 14mil, then climb back to 16mil before plummeting again in November with the advent of ChatGPT. That looks very much like the initial decline was the combination of the cookie change with the regular summer drop, and ChatGPT killed traffic before it could quite get back up to the new baseline.