Not everyone can code in a way that is useful for development, but one way of looking at it could be: actually treating people like a community, rather than users.

Unfortunately the phrase “community” has been degraded a bit by companies who want a more in-group-feeling-inducing way of describing their users. But, in a real community, people support each other and try to push projects forward, contributing in the fashion that best suits their skills, and toward goals that best fit their interests.