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Re:GoLimited - UK Limited company formation £4.50, where's t... by Sword_Monkey on Monday March 12, 2012 @12:07PM (#3694058)
Found the catch (though it's not really a catch, easily worth the discounted price):

"Unlike other formation agents, GoLimited.co is not a money-making exercise – we don’t offer any “premium” packages or add-ons, and only charge £4.50, making your incorporation VAT-exempt. As more people incorporate our costs will go down, and so will the price. Our service has proven so popular that the price has already fallen from £14. We just want people to incorporate quickly and easily – and if you decide you want to sign up with Crunch afterwards, that’s great! If not, no sweat – we’re not going to pester you."

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