Very good post. I have a lot to learn about advertising. While it's nice when your product sells itself, there's clearly a lot of value in a great advertising campaign. I could have done much better following through after I launched.

I liked the name, but the problem was the three words: all+in+expert. There was a time after it launched where the site came up as #1, but now its faded into oblivion. I thought it succinctly captured what the software was about, but as you said, maybe it wasn't catchy enough.

I'm launching a new site in a few weeks which I'm going to do a few things differently with. The digitalpoint idea isn't bad.

No need for a donation, your advice is far more valuable than $20 will ever be.