Most of the 18% are them not being bound to any contract. I am not sure I have ever signed a contract that binds the other party (I don't even think my offer to buy a home completely precluded the seller from backing out), so it doesn't extra worry me. Having a backup and a changeable address assuage any of my fears. (I feel the same way about cloud providers. If GCP nukes me, it will be an annoying day to get going on AWS, but hardly the end of the world.)
But agreed, most people just have @gmail.com addresses, and thus no portability. Google of course knows this, and that's by design. I wish we had a popular email service that would register a domain for you as a part of the signup flow. That would be pretty cool.
MS charges you about half of Gmail (through resellers) if you don't want the office programs installed and about the same if you want that included.
Zoho mail is about 3 dollars a month and then there is that service I can't remember (just email?) that will let you host the entire domain for 10 a year.
Neither of which is very expensive.
Honestly, the biggest potential avenue for being screwed by Gmail is being locked out of all your other accounts that use your Gmail address as a login credential. That's sort of covered by a few of the options, but I think it deserves a question of its own (e.g. "My access to other services is mediated by this service.")
I also drew a line between Gmail and GSuite. GSuite would obviously win back some points in the "I pay for it" category.
1. Important logins through a domain I own are forwarded to gmail.
2. Do a regular Google takeout.