Re:ASML EUV Lithography Machine Could Keep Moore’s Law on Track
by mschuster91 on Sunday July 30, 2023 @06:03AM
(#36929593)
> Apple can't increase the price of their product arbitrarily.
Not arbitrarily, but IIRC Apple's profit margin on iPhones is over 100% - the iPhone 14 Pro max is supposed to have a BoM cost of ~470 $ and retails for well over 1000$. That means Apple can both afford the high upfront premium/R&D cost of going to a smaller node and to eat up higher SoC costs and yet still have a profit per unit that would lead most other companies' CFOs to drool.
On top of that, even if the economics should not work out for mobile... a fully spec'd out M2 Ultra Mac Pro runs at ~14.000$, Intel ones IIRC could reach 50.000$. The crowd that pays such absurd prices has zero problems paying a grand or two more for higher performance.
Not arbitrarily, but IIRC Apple's profit margin on iPhones is over 100% - the iPhone 14 Pro max is supposed to have a BoM cost of ~470 $ and retails for well over 1000$. That means Apple can both afford the high upfront premium/R&D cost of going to a smaller node and to eat up higher SoC costs and yet still have a profit per unit that would lead most other companies' CFOs to drool.
On top of that, even if the economics should not work out for mobile... a fully spec'd out M2 Ultra Mac Pro runs at ~14.000$, Intel ones IIRC could reach 50.000$. The crowd that pays such absurd prices has zero problems paying a grand or two more for higher performance.