Yes, it's their personal responsibility. No, it's not about absolving it. It's about recognizing trends that condition people (including those who haven't even been born yet) and finding a pragmatical solution that benefits both you and them.

Your argument is that of a designer of a nuclear missile control panel who puts the "disarm" and the "launch" buttons both side by side with the same size and color and without labels and then excuses himself that it's the operator's responsibility to learn which is which. And the really stupid part, is that in this case the designer is in the missile's impact zone.