It's so easy to work with that chemists (who often suck at biology) use it as a model for supramolecular chemistry.
One of the primary reasons it is a model is due to transient expression in the leaves via TMV. You can quickly assay many constructs on the same plant with a simple overnight experiment.
Definitely not trying to suggest it's the only model plant! Like you said, Arabidopsis is huge, and there are other plants used commonly as well. Just pointing out that using N. Benthi / "Tobacco" in research is def not uncommon for some kinds of plant research. https://pubmed.ncbi.nlm.nih.gov/18616398/
All that said, I'm not a plant biologist! I'm just an engineer who happened to work for a bit of time in Biotech, and is trying to continue learning about that field on the side, so feel to take my thoughts on this with a grain of salt or 2!
Scientists like using these when doing basic research of, e.g. gene function, because that wealth of prior information available reduces the amount of "unknown unknowns" to account for.
https://en.m.wikipedia.org/wiki/Model_organism