Re:Google Tries to Defend Its Web Environment Integrity Crit...
by j0hnyl on Saturday July 29, 2023 @10:30AM
(#36920669)
WEI seems like a nig nothing burger to me. I interpret it as just another anti bot verification service, but the incentive is simply not there for publishers to use it unless they want to lose out on every person who uses a browser other than the most up to date Chrome.
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Re:Google Tries to Defend Its Web Environment Integrity Crit...
by thefurdrake on Saturday July 29, 2023 @11:57AM
(#36921487)
> other than the most up to date Chrome.
Yes, I'm sure Google cares a great deal about losing 17% [1] of its market share, or even less considering how many people with weak spines will switch if they're denied access to something based on browser and never look back.
I'm sure Google won't do something malicious like mandating anyone using google's adtech to implement this to ensure "integrity" of clickthroughs.
I'm sure Google won't use its market dominance to require this feature for every one of its products and intentionally cripple other browsers, as that's definitely not something they've done before and would be totally unprecedented in the modern tech industry.
F Google.
Re:Google Tries to Defend Its Web Environment Integrity Crit...
by j0hnyl on Saturday July 29, 2023 @03:57PM
(#36923946)
WEI is a tool for publishers. Mandating that publishers use it to qualify for google ads will be completely suicidal for google. Most folks access google ad demand through resellers.
Re:Google Tries to Defend Its Web Environment Integrity Crit...
by nullc on Saturday July 29, 2023 @05:12PM
(#36924664)
Mandate? How about just compensating them differential based on the assumed WEI vs non-WEI clickfraud rates?