How the Cheesecake Factory defied the restaurant industry’s rules of success

Re:How the Cheesecake Factory defied the restaurant industry... by kuhewa on Friday July 28, 2023 @10:26PM (#36916196)

It occurred to me, perhaps a difference is that price point of restaurant isn't full of megachains in Europe? In the land of cookie-cutter strip malls, buying into heavily corporatised consumerism in the presence of more 'authentic' options is responsible for part of the stigma of such places.

In Australia at least where there are some chains for casual/fast food but not so much for restaurants, I haven't sensed this stigma because that dining niche is occupied by the local hotel's restaurant or a pub with low to no pretenses but a decent to quite good meal.

[ Parent | on HN ]

Re:How the Cheesecake Factory defied the restaurant industry... by coldtea on Saturday July 29, 2023 @04:24PM (#36924188)

>buying into heavily corporatised consumerism in the presence of more 'authentic' options is responsible for part of the stigma of such places

I'm not sure it's that, since 99% of the consumption of those same snobs are heavily corporatised consumerism. It's just the expensive kind marketed to more affluent suckers. They're for example OK with Starbucks, the kind of "heavily corporatised consumerism", and all kind of BS upscale consumerist brands like Lululemon.

[ Parent | on HN ]