I have always struggled with just how difficult it is to retain long form text over HTML. Even if you block the ads, the hyperlinks and strange font choices can make it difficult.

The solution I figured out was to use a Kobo e-reader with Pocket. The integration with Firefox is actually quite seamless. You can basically just take a webpage, save it to pocket, and then sync it to your e-reader and read the article there. I have found this to be the best way to consume acoup's content.