>We don't typically write about startups gaining initial signups and then compare them to the active users as if they lost something by not getting 100% of them to engage.

I mean, we should? Startup valuations are full of MAU pumping and straight bullshit, so why shouldn't we judge their numbers with a cynical eye? Meta claimed a number of users the first few days, well, half of them aren't using it anymore, so they aren't "Users"