Tell HN: Steal my ideas

Re:Tell HN: Steal my ideas by eli on Sunday March 11, 2012 @02:46PM (#3690939)

Here's my free idea:

An email service provider (ESP) that caters specifically to B2B and B2C newsletters (I'm thinking 100k to 10mil+ messages a month). It's crazy that this doesn't exist.

MailChimp and similar have pricing that does not scale up. Meanwhile MailGun and similar do not have the analytics or list management that publishers need. They are geared towards transactional messages, not newsletters. Lyris/EmailLabs and Silverpop cater to this market, but their products are not very cheap and not very good. (For examples, their APIs are terrible.)

I think there's a huge opportunity to simply layer a bunch of analytics and list management code on top of Amazon SES.

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Re:Tell HN: Steal my ideas by twakefield on Monday March 12, 2012 @01:30AM (#3692451)

I guess we need to do a better job on our messaging because Mailgun does have Mailing Lists[1] and recipient<>event level analytics[2] that you can aggregate by just tagging messages. We are working on improving the GUI in the control panel for marketing folk, but for now developers can enjoy these for 0.1x cost of typical email marketing services now through our APIs.

[1] http://documentation.mailgun.net/api-mailinglists.html [2] http://documentation.mailgun.net/api-campaigns.html

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Re:Tell HN: Steal my ideas by eli on Monday March 12, 2012 @09:09AM (#3693326)

I would be glad to take another look at Mailgun. Can you easily do segmenting (i.e. Only send this message to people where Job Title == 'CEO')? I think that may have been the dealbreaker when I last looked. Exposing the user's mail agent in analytics would also be nice.

And although I wish I could say all I need is a kickass API, I actually will need a GUI suitable for marketing folks too. Happy to followup privately since my requirements may be slightly unique.

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Re:Tell HN: Steal my ideas by pagekalisedown on Sunday March 11, 2012 @04:16PM (#3691168)

For that size of marketing, I know a company that's using

http://clickmailmarketing.com/

and they seem to be happy with them.

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Re:Tell HN: Steal my ideas by eli on Sunday March 11, 2012 @05:48PM (#3691391)

They just resell other services like Lyris, no?

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Re:Tell HN: Steal my ideas by philip1209 on Sunday March 11, 2012 @10:03PM (#3692045)

Infusionsoft??

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