Re:How the Cheesecake Factory defied the restaurant industry...
by smugma on Friday July 28, 2023 @05:35AM
(#36904676)
This is a novel insight that the article doesn’t touch on.
It’s absolutely a class indicator. You could order a steak well done at The Factory and you’d fit right in. It fits in with people who have a concept of “fine dining”, which they may not go to much but understand what it means. In other circles in big cities, fine dining is equally rare but spending $75-150/pp at a “casual” (meaning no tablecloth) restaurant is normal. $100 for casual dining is the exact opposite of what The Factory is about.
It’s absolutely a class indicator. You could order a steak well done at The Factory and you’d fit right in. It fits in with people who have a concept of “fine dining”, which they may not go to much but understand what it means. In other circles in big cities, fine dining is equally rare but spending $75-150/pp at a “casual” (meaning no tablecloth) restaurant is normal. $100 for casual dining is the exact opposite of what The Factory is about.