Whenever I read emotional adjectives like “delightful” (or worse, “beautiful”), I can’t take a project description seriously. Show me why I should be delighted, don’t tell me that I will. Because you don’t know me, and you should let me judge on my own. Such marketing language reads more like wishful thinking than anything persuasive.

"made with love in x" makes me want to curl into a tiny ball

To their credit, this may be the only Rust project that does not say "blazing fast" on the home page.

Not a single mention of memory safety either.

This. I want to see screenshots and demo videos. At least they don’t have the explainer videos with the tall characters dancing around with quotes about innovation and synergy, or the talking head interviews with C-level execs talking about ROI.

This was my exact thought. I was very on board until I read this and got ick'd out.

But they haven't mentioned blazingly fast on their website... not sure if the actual downloadable binary is even written in Rust.

Hi, Graphite creator and website author here. I 100% agree with you since I am very bothered by marketing copy that's painfully obviously written by a nontechnical marketing team, and I want to avoid that here.

But... I guess it's hard being on the other end when actually writing copy so I've failed to design text which can be highly terse and also descriptive of complex concepts without turning into paragraph-long explainers. I know what Graphite is in my head, but conveying that to newcomers is really challenging! But clearly I need to try again.

Is there any chance you'd be willing to reach out to me, ideally on Discord but email also works, and let me use you to test my copy to a fresh pair of eyes? Basically as a B.S. detector :) I'm currently working on a new revamp to the website with many new pages, so having a fresh perspective and some ideas how to make things more direct (but not necessarily overly technical, since it should be digestible to artists also) and less marketing-ey, I'd find that highly valuable.