BTW, Paul's article has a big #fail when he mentions code search as a possible idea; dude, we do have that and it's amazing (but unfortunately we recently shut it down; not sure if this will eventually resurface as part of some other product).
All that said, of course some company can always make an effort dedicated to a specialized niche that we are overlooking and beat Google Search in that niche; an excellent example of that is Wolfram Alpha. Still, not a big deal; to really "beat Google" you need a new general-purpose, full-Web search engine that beats Google's. Not impossible either, but the barrier to entry is simply colossal and it amazes me that people don't realize that and dream that it just takes some cool new idea or clever new algorithm to do that--we are not anymore in 1998, when Google, still working off a garage, started to beat the current top engines like Yahoo! and AltaVista.